Example Objections

Example Objections

  • You’re new to my industry, so how do I know you will stick around in bad times?
  • I have not heard of DLL before. Who are you?
  • Are you going to participate in the industry shows, conventions and associations?
  • Are your systems user friendly?
  • Am I going to have to train your internal staff on my industry?
  • If we have a sales slump, will DLL stick it out?
  • Do you have ALL the manufacturers signed up?

 

How DLL differentiates:

  • Quicker with purchase invoices
  • Quicker with credit payments
  • Longer intervals on floor checks
  • No bank deposit reviews
  • Competitive rates
  • Usually, no covenants except on large accounts
  • Flexible account management (also flexible with repayments for unexpected sales slumps)
  • No broad sweeping policies that apply to all no matter the size or credit quality

 

Florida State University Sales Institute