The product sponsor for the ICSC 2026 Role Play Competition is ReliaQuest.
Log in to see the “ReliaQuest Training” link under the Role Play tab for more info.
The International Collegiate Sales Competition (ICSC) is the ultimate display and measure of a University sales program’s focus on overall business and revenue generating skills. There are five parts, including:
- The Role Play Competition, demonstrating discovery and relationship development skills,
- The Sales Management Case Competition, demonstrating problem solving skills,
- The Speed Selling Competition, demonstrating presentation and speaking skills,
- The Pat Pallentino Best Networker Award, where students set themselves apart,
- And the Career Fair, where students demonstrate their professionalism and focus on success.
See the Competitors’ and Coaches Guide for all rules and details.
The Collegiate World Cup of Sales
The university with the highest total points for all events receives a permanent plaque, plus displays the ICSC Collegiate World Cup of Sales Trophy for the year.
Get an overview of the entire event and why students are so excited to participate in ICSC.
Competing universities will earn points in each event and the university accumulating the most overall points will be awarded the Collegiate World Cup of Sales. See the results of ICSC 2025 here.
Sponsors
A Short Summary of Each Event
The role-play competition is a four-round, tournament style competition where students uncover the needs of an organization in an effort to better understand how to communicate value. Students must also present solutions, overcome objections and move the sale forward throughout the rounds. The role-play scenario is similar to a real complex selling situation where the needs developed in earlier meetings lead to a solution presentation and final purchase decision. The scenario always includes some aspect of international business.
The on-site sales management case competition is a two-round event where two competitors working as a team are given a specific sales management situation related and asked to present a realistic, effective solution to the issue. For round two, finalists are presented with additional information about the issue and teams are asked to refine their presentation for a final presentation to executives from the company the case features.
The speed selling competition consists of two rounds of “elevator speech” type presentations. In round one competitors will pitch themselves in a tournament-style setting to a single company. In round two, the top 20 competitors present to the speed selling host company in a public audience setting. The final round objective is to present the host company to a possible prospect for that company.